The freedom, detached from pre-established models, the skill of the artisans and their creativity make the Italian signs truly extraordinary. In the book L’italia Insegna, James Clough examines them from a historical-aesthetic perspective and critically illustrates the best and worst sides of this unique expression of applied art.
Jost Hochuli, one of the best known and most appreciated Swiss graphic designers, explains in his essay Il dettaglio in tipografia, how to ensure the best possible experience for readers. To do so, he introduces us to the world of typographical detail or microtypography and analyzes one by one its constituent elements: letter, space between letters, word, space between words, line, line and column of text.
The edition Fear, finally, through a visual narrative choral, collects the work of the international conference of typography held every year in Milan, «Letterpress Workers». The text explores the sociocultural aspects, starting with the graphic design, freely inspired by the work of the Dutch designer Willem Sandberg, who with his human and professional example has embodied the very spirit of this edition of the conference.