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One hundred encounters, fortuitous and unexpected, wanted and desired, through which the biography of Armando Milani, the internationally renowned designer, is outlined through anecdotes and images. A sui generis memoir, which the author gives us to capture through flashes, fragments and interweavings the fundamental encounters that most influenced his work and inspired his creative choices. Alongside the story of each encounter we find a photo or work related to the character, in perfect harmony with Milani’s expressive style: to communicate an immediate message, which seduces the eye to reach the heart. 

Vico Magistretti’s clothes pegs, Jack Nicholson’s cherries, Paul McCartney’s Happy New Year on the beach, Pele’s goals, Muhammad Ali’s handshake, Alberto Sordi’s markets and Umberto Eco’s drunken sailors. Milani dancing with Mariangela Melato and his wife waltzing with Saul Steinberg. 

What emerges is a mosaic littered with stories, which allows us to go in depth not only into Armando Milani’s biography, but also into the message he wants to give us, which characterises the founding features of his expressive research: ethics, friendship, the desire and the need to communicate are at the basis of his encounters. This is also why his graphic sign is so special, because it goes to the essence of things, becoming indelible and timeless.

With texts by Mario Piazza, Francesco Dondina and Anty Pansera, and testimonies by Sergio Noberini, Andrea Depretis, Federico di Wardal, Stefano Asili, Federica Marangoni and R. Roger Remington.

Texts by Armando Milani
Book design by Armando Milani and Bunker

13,5 × 21,5 cm
256 pages
Paperback with flaps
Italian
Isbn 978-88-98030-60-6
First published September 2023

Description

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    A good layout can certainly catch the eye, but when the details are not taken care of, reading requires too much effort and the pleasure quickly ends. In this nimble little book, Jost Hochuli, one of Switzerland’s best-known and most appreciated graphic designers, explains how to ensure the best possible experience for readers. To do so, he introduces us to the world of typographic detail or micro-typography and analyses its constituent elements one by one: letter, space between letters, word, line, line spacing and text column. These are all aspects that are often overlooked by graphic designers because they are outside the creative sphere, but on which the readability of the text depends. By means of examples and case studies, Hochuli points out problems and indicates solutions, stimulates acumen and critical sense and then invites every graphic designer to take responsibility for making decisions with consistency, common sense and sensitivity whenever the profession requires it.

    Texts by Jost Hochuli
    Editing by Massimo Gonzato
    Book design by Jost Hochuli
    Adapted Italian edition by Bunker

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    “Antologia di cultura grafica” is the new series dedicated to the history of visual communication. Edited by Alessandro Colizzi and Silvia Sfligiotti, assisted from time to time by one or more guest editors, the series offers a series of volumes, organized around a theme or era, and includes a rich anthology of texts (articles, essays, chapters, excerpts, posters) translated into Italian and introduced by an essay by the editors. 

    “La questione moderna in Europa”, first volume of the series, addresses the graphic debate within the modern movement of the interwar years, with an expanded look at the European continent to include authors from cultures and national histories hitherto neglected by historiography. 

    Far from being a unified phenomenon, the modern movement was characterized by a plurality of manifestations and the presence of very different theoretical positions. In particular, modernist graphics was the result of a process of negotiation between actors belonging to different national contexts. Moreover, actors from multiple disciplinary fields participated in its formation: advertising, publishing, architecture, photography, journalism, and the printing industry. 

    This anthology reflects the variety of orientations and opinions expressed both within individual national events and by the different personalities involved, who interpreted the ideology of the modern in ways and forms as heterogeneous as ever. The panorama that emerges is decidedly more nuanced and hybrid than has appeared in existing publications to date, and allows us to grasp the phenomenon in its theoretical, aesthetic, technological and social complexity. 

    Antologia di cultura grafica 1
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    A cult book, dedicated to the undisputed master of visual communication Bob Noorda, which reviews half a century of his career in which he created more than one hundred and sixty brands.

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Incontri

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