Il dettaglio in tipografia

Author:
-20% Off

€ 14,40

add to wishlist

A good layout can certainly catch the eye, but when the details are not taken care of, reading requires too much effort and the pleasure quickly ends. In this nimble little book, Jost Hochuli, one of Switzerland’s best-known and most appreciated graphic designers, explains how to ensure the best possible experience for readers. To do so, he introduces us to the world of typographic detail or micro-typography and analyses its constituent elements one by one: letter, space between letters, word, line, line spacing and text column. These are all aspects that are often overlooked by graphic designers because they are outside the creative sphere, but on which the readability of the text depends. By means of examples and case studies, Hochuli points out problems and indicates solutions, stimulates acumen and critical sense and then invites every graphic designer to take responsibility for making decisions with consistency, common sense and sensitivity whenever the profession requires it.

—

Texts by Jost Hochuli
Editing by Massimo Gonzato
Book design by Jost Hochuli
Adapted Italian edition by Bunker

12.5 × 21 cm
68 pages
Paperback
Italian
Isbn 978-88-98030-20-0
First published May 2018

Description

You may also like…

  • -20% Off
    add to wishlist
    Add to basket

    Designing Type Revivals

    ,
    € 18,00

    Many typefaces created today are related to types of the past, and interest in older letterforms is stimulated by the great number of visual resources available. We are surrounded by digital fonts based in one way or another on historical models, but it is clear that we cannot consider all of them as revivals. So, how to distinguish a type revival from a typeface that is loosely based on historical forms? More reflection on this subject is necessary, both to help navigate the landscape of contemporary typefaces, and to give greater clarity to discussions on the history of type. This 104 pages pamphlet provides tools for researching and designing revival types. A concise publication that will show a practical perspective and fresh content, fuelling the conversation among and between designers and scholars.

    The content is organised into four parts. The authors begin by defining the theoretical ground, including a definition of revivals, and a discussion on the boundaries of a revival project. The second part introduces the framework of analysis developed for recording the relevant design features of the type used as a model. In the third part, Olocco and Patané apply the framework to the roman type cut by Francesco Griffo for the De Aetna (1496). Based on this analysis, the fourth part showcases the process of reviving this historical type.

    Although the authors are focusing on defining a procedure to design a type revival, those suggestions can be adopted beyond the scope of a revival project. Their approach will ensure a strong connection with the original source and a substantial help towards understanding how to employ historical models in a contemporary context.

    —

    Texts by Riccardo Olocco and Michele Patanè
    Preface by Gerry Leonidas
    Book design by Riccardo Olocco and Michele Patanè

    12.5 × 21 cm
    112 pages
    Paperback
    English
    Isbn 978-88-98030-48-4
    First published May 2022

    Add to basket
  • -20% Off
    add to wishlist
    Add to basket

    Il tratto

    € 15,60

    Il tratto (The stroke) constitutes the fundamental element of the written word, whether handwritten or printed. The qualities of voids and solids are explained in this fundamental text by typographer Gerrit Noordzij.

    First published in Dutch in 1982, in English in 1985 and in a later updated edition in Italian in 2007, Il tratto presents a careful and organic synthesis of his theory of writing. The method of line drawing developed here stems from the author’s innovative contribution during his teaching period at the Academy of Fine Arts in The Hague, where fundamental concepts such as expansion and contrast took shape. They made it possible, on the one hand, to revolutionise the teaching of writing and its history and, on the other hand, to approach the Dutch typographic tradition in a concrete way. With extraordinary precision, Noordzij analyses the morphology of writing in a happy interweaving of diachronic and synchronic dimensions, while at the same time restoring its proper prominence, certainly in the field of calligraphy but also in typography and design.

    A not-to-be-missed text, now available in a new edition, to delve deeper into a figure who is still not sufficiently known in Italy, but also very influential in the international typographic panorama.

    —

    Text and illustrations by Gerrit Noordzij
    Translation by Alessandro Colizzi

    12.5 × 19 cm
    88 pages
    Paperback
    Italian
    Isbn 978-88-98030-29-3
    First published July 2020

    Add to basket

Related products

  • Image-2 -20% Off
    add to wishlist
    Add to basket

    Cast it #1

    € 10,00

    Writing, letterforms and typefaces are part of Lazy Dog’s DNA, the name of the publishing house is there to suggest it. This is why we took up the invitation of the Cooperativa Anonima Servizi Tipografici to create “Cast it”, the annual publication that responds to two needs: to promote the history and culture of typeface together with foundry typefaces.

    “Cast it” issue 1 uses the entry ‘Foundry typeface’ from the Dictionary of Arts and Crafts as a sample text to showcase CAST typefaces. This 1769 text is – as James Clough notes in the preface – the first contribution on the subject ever published in Italian.

    —

    Co-produced with CAST Cooperativa Anonima Servizi Tipografici
    Type designers: Erasmo Ciufo, Alessio D’Ellena, Giovanni De Faccio, Rafael Dietzsch, Riccardo Olocco, Luciano Perondi
    Preface by James Clough
    Book design by Alessio D’Ellena
    Editing by Massimo Gonzato, Riccardo Olocco

    16.5 × 24 cm
    48 pages
    English (original text in Italian)
    Issn 2531-765
    Isbn 978-88-98030-05-7
    First published December 2016

    Add to basket
  • -20% Off
    add to wishlist
    Add to basket

    Cast it #5

    € 10,40

    “Cast it” is a publication that uses CAST fonts and deals with the history and culture of type. Issue 5 presents The Processes of Type-making, an excerpt from the first chapter of Plain Printing Types, a book written by the American scholar-printer Theodore Low De Vinne and included in his four-volume treatise The Practice of Typography (1900-1904).

    The excerpt focuses on De Vinne’s summaries of electrotypes, stereotypes, printing presses and especially his analyses of typeface wear. As pointed out by Paul Shaw in his preface: “De Vinne’s account of typography, typesetting and printing is that of a large-scale commercial printer” […] “His language is lucid and easily understood by a modern reader in contrast to that of Moxon, Fournier, or even Mackellar.”

    —

    Co-produced with CAST Cooperativa Anonima Servizi Tipografici
    Type designers: Erasmo Ciufo, Alessandro Colizzi, Beatrice D’Agostino, Riccardo De Franceschi, Giovanni De Faccio & Lui Karner, Rafael Dietzsch, Alessio D’Ellena, Giulio Galli, Radek Lukasiewicz, Riccardo Olocco, Luciano Perondi, Leo Philp, Gianluca Sandrone, Tipiblu
    Preface by Paul Shaw
    Editing by Andrea Amato, James Clough, Massimo Gonzato, Riccardo Olocco
    Book design by +fortuna

    16.5 × 24 cm
    48 pages
    English
    Issn 2531-765
    Isbn 978-88-98030-44-6
    First published December 2021

    Add to basket
  • -20% Off
    add to wishlist
    Add to basket

    Fear

    € 32,00

    The idea behind the Letterpress Workers project, the now customary international meeting of typographical designers held every year in Milan, is that graphic design should play an active role within society and thus also speak of the drives that run through it. In the 2016 edition, the concept of fear was addressed.

    The book, through a choral visual narrative, brings together the works resulting from this association and explores its socio-cultural implications, starting with the graphic design, freely inspired by the work of Dutch designer Willem Sandberg, whose human and professional example embodied the very spirit of this edition of the conference.

    —

    Texts by Simona Borzacchiello, Claudio Madella, Fabrizio Radaelli
    Art direction by Claudio Madella
    Book design by Fabrizio Radaelli, Giacomo Silva

    19 × 22 cm
    90 pages
    33 images (16 artworks)
    Bodoni-style hardback
    Italian/English
    Isbn 978-88-98030-22-4
    First published June 2017

    Add to basket
  • -20% Off
    add to wishlist
    Add to basket

    Cast it #4

    € 10,40

    “Cast it” is a publication typeset in CAST characters. Issue 4 presents Fournier’s preface to Modéles de caracteres de l’imprimerie (1742) followed by Harry Carter’s English version (1930) commented by James Mosley (1995). The preface is by Sébastien Morlighem.

    In 1736, the French engraver and typefounder Fournier le jeune (1712-1768) began producing new typefaces in his foundry in Paris. Six years later, he published the type specimen book Modéles de caracteres including a “Notice to lovers of printing” that we are happy to republish. In this text, Fournier traces a history of typography by talking about his most famous colleagues who preceded him. He describes his aesthetic choices, explains his system of point measurement of typefaces and reasoning on the need to produce them in new bodies. He concludes by pledging to improve his typefaces and the quality of French printing.

    —

    Co-produced with CAST Cooperativa Anonima Servizi Tipografici
    Type designers: Erasmo Ciufo, Alessandro Colizzi, Giovanni De Faccio & Lui Karner, Alessio D’Ellena, Rafael Dietzsch, Giulio Galli, Riccardo Olocco, Luciano Perondi, Leo Philp, Tipiblu
    Preface by Sébastien Morlinghem
    Translation by Harry Carter (commented by James Mosley)
    Editing by James Clough, Massimo Gonzato, Riccardo Olocco
    Book design by Esterson Associates

    16.5 × 24 cm
    48 pages
    English edition (original text in French)
    Issn 2531-765
    Isbn 978-88-98030-36-1
    First published November 2020

    Add to basket

Il dettaglio in tipografia

€ 14,40