Il dettaglio in tipografia

Author:

 18,00

A good layout can certainly catch the eye, but when the details are not taken care of, reading requires too much effort and the pleasure quickly ends. In this nimble little book, Jost Hochuli, one of Switzerland’s best-known and most appreciated graphic designers, explains how to ensure the best possible experience for readers. To do so, he introduces us to the world of typographic detail or micro-typography and analyses its constituent elements one by one: letter, space between letters, word, line, line spacing and text column. These are all aspects that are often overlooked by graphic designers because they are outside the creative sphere, but on which the readability of the text depends. By means of examples and case studies, Hochuli points out problems and indicates solutions, stimulates acumen and critical sense and then invites every graphic designer to take responsibility for making decisions with consistency, common sense and sensitivity whenever the profession requires it.

Texts by Jost Hochuli
Editing by Massimo Gonzato
Book design by Jost Hochuli
Adapted Italian edition by Bunker

12.5 × 21 cm
68 pages
Paperback
Italian
Isbn 978-88-98030-20-0
First published May 2018

Description

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  •  19,50

    Il tratto (The stroke) constitutes the fundamental element of the written word, whether handwritten or printed. The qualities of voids and solids are explained in this fundamental text by typographer Gerrit Noordzij.

    First published in Dutch in 1982, in English in 1985 and in a later updated edition in Italian in 2007, Il tratto presents a careful and organic synthesis of his theory of writing. The method of line drawing developed here stems from the author’s innovative contribution during his teaching period at the Academy of Fine Arts in The Hague, where fundamental concepts such as expansion and contrast took shape. They made it possible, on the one hand, to revolutionise the teaching of writing and its history and, on the other hand, to approach the Dutch typographic tradition in a concrete way. With extraordinary precision, Noordzij analyses the morphology of writing in a happy interweaving of diachronic and synchronic dimensions, while at the same time restoring its proper prominence, certainly in the field of calligraphy but also in typography and design.

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    Text and illustrations by Gerrit Noordzij
    Translation by Alessandro Colizzi

    12.5 × 19 cm
    88 pages
    Paperback
    Italian
    Isbn 978-88-98030-29-3
    First published July 2020

  •  22,50

    Many typefaces created today are related to types of the past, and interest in older letterforms is stimulated by the great number of visual resources available. We are surrounded by digital fonts based in one way or another on historical models, but it is clear that we cannot consider all of them as revivals. So, how to distinguish a type revival from a typeface that is loosely based on historical forms? More reflection on this subject is necessary, both to help navigate the landscape of contemporary typefaces, and to give greater clarity to discussions on the history of type. This 104 pages pamphlet provides tools for researching and designing revival types. A concise publication that will show a practical perspective and fresh content, fuelling the conversation among and between designers and scholars.

    The content is organised into four parts. The authors begin by defining the theoretical ground, including a definition of revivals, and a discussion on the boundaries of a revival project. The second part introduces the framework of analysis developed for recording the relevant design features of the type used as a model. In the third part, Olocco and Patané apply the framework to the roman type cut by Francesco Griffo for the De Aetna (1496). Based on this analysis, the fourth part showcases the process of reviving this historical type.

    Although the authors are focusing on defining a procedure to design a type revival, those suggestions can be adopted beyond the scope of a revival project. Their approach will ensure a strong connection with the original source and a substantial help towards understanding how to employ historical models in a contemporary context.

    Texts by Riccardo Olocco and Michele Patanè
    Preface by Gerry Leonidas
    Book design by Riccardo Olocco and Michele Patanè

    12.5 × 21 cm
    112 pages
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Il dettaglio in tipografia

 18,00