A good layout can certainly catch the eye, but when the details are not taken care of, reading requires too much effort and the pleasure quickly ends. In this nimble little book, Jost Hochuli, one of Switzerland’s best-known and most appreciated graphic designers, explains how to ensure the best possible experience for readers. To do so, he introduces us to the world of typographic detail or micro-typography and analyses its constituent elements one by one: letter, space between letters, word, line, line spacing and text column. These are all aspects that are often overlooked by graphic designers because they are outside the creative sphere, but on which the readability of the text depends. By means of examples and case studies, Hochuli points out problems and indicates solutions, stimulates acumen and critical sense and then invites every graphic designer to take responsibility for making decisions with consistency, common sense and sensitivity whenever the profession requires it.
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Texts by Jost Hochuli
Editing by Massimo Gonzato
Book design by Jost Hochuli
Adapted Italian edition by Bunker
12.5 × 21 cm
68 pages
Paperback
Italian
Isbn 978-88-98030-20-0
First published May 2018