Cast it #3

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“Cast it” is a periodical publication composed in CAST characters. Issue 3 offers the transcription of Der Schriftgiesser together with its English translation.

Der Schriftgiesser (The typefounder) is a description of the casting of typefaces included in Werkstäte der heutigen Künste oder die neue Kunsthistorie, a kind of encyclopaedia of trades, originally published in Leipzig between 1761 and 1779. The author, Johann Samuel Halle (1727-1810), was a Prussian academic and official. His description of the type production process is probably the first detailed text on the subject written in German by an author who was neither a printer nor an entrepreneur in the industry.

In 1922, the Wilhelm Woellmer type foundry in Berlin republished the text of ‘Der Schriftgiesser’ as a souvenir of the annual meeting of German type foundries. Thanks to Dan Reynolds, we now have for the first time an English translation of Halle’s text. The piece is accompanied by a preface that is also the only commentary on its contents ever published so far.

Co-produced with CAST Cooperativa Anonima Servizi Tipografici
Type designers: Alessandro Colizzi, Erasmo Ciufo, Alessio D’Ellena, Giovanni de Faccio and Lui Karner, Riccardo De Franceschi, Rafael Dietzsch, Giulio Galli, Riccardo Olocco, Luciano Perondi, Leo Philp, Tipiblu
Preface and translation by Dan Reynolds
Editing by Massimo Gonzato, Riccardo Olocco
Graphic design by Tipiblu

16.5 × 24 cm
48 pages
English Edition (original text in German)
Issn 2531-765
Isbn 978-88-98030-27-9
First published December 2019

Description

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    “Cast it” is a publication typeset in CAST fonts. Number 2 publishes, as a sample text, the first two chapters of The printer’s grammar, a manual for typesetters written and published by John Smith in London in 1755.

    As James Mosley notes in his preface, Smith often refers to Moxxon and his Mechanick exercises (1683-1684), but unlike most manuals of the time he does not rely on it. From several passages in The printer’s grammar (some of which can be found in these excerpts), it is evident that Smith had learnt his trade as a typographer in Germany and was also familiar with French and Dutch practices. In short, he was an entrepreneur and European citizen ante litteram.

    CAST is a digital type foundry that shares Smith’s entrepreneurial and cosmopolitan spirit by promoting international debate on typographic issues. In addition to “Cast it”, CAST publishes articles on the science, history and culture of type on its website.

    Co-produced with CAST Cooperativa Anonima Servizi Tipografici
    Type designers: Andrea Amato, Erasmo Ciufo, Alessio D’Ellena, Giovanni de Faccio, Riccardo De Franceschi, Rafael Dietzsch, Riccardo Olocco, Luciano Perondi
    Preface by James Mosley
    Book design by Riccardo Olocco
    Editing by Massimo Gonzato, Riccardo Olocco

    16.5 × 24 cm
    48 pages
    English
    Issn 2531-765
    Isbn 978-88-98030-10-1
    First published December 2017

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    Writing, letterforms and typefaces are part of Lazy Dog’s DNA, the name of the publishing house is there to suggest it. This is why we took up the invitation of the Cooperativa Anonima Servizi Tipografici to create “Cast it”, the annual publication that responds to two needs: to promote the history and culture of typeface together with foundry typefaces.

    “Cast it” issue 1 uses the entry ‘Foundry typeface’ from the Dictionary of Arts and Crafts as a sample text to showcase CAST typefaces. This 1769 text is – as James Clough notes in the preface – the first contribution on the subject ever published in Italian.

    Co-produced with CAST Cooperativa Anonima Servizi Tipografici
    Type designers: Erasmo Ciufo, Alessio D’Ellena, Giovanni De Faccio, Rafael Dietzsch, Riccardo Olocco, Luciano Perondi
    Preface by James Clough
    Book design by Alessio D’Ellena
    Editing by Massimo Gonzato, Riccardo Olocco

    16.5 × 24 cm
    48 pages
    English (original text in Italian)
    Issn 2531-765
    Isbn 978-88-98030-05-7
    First published December 2016

Cast it #3

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