Bob Noorda. Una vita nel segno della grafica

 24,50

A cult book, dedicated to the undisputed master of visual communication Bob Noorda, which reviews half a century of his career in which he created more than one hundred and sixty brands.

In a long and impassioned dialogue with graphic designer Francesco Dondina, Noorda retraces contemporary icons whose sign, with its deep-rooted rationalist imprint, has given face and identity to industry and recognisability to our metropolitan routes. A timeless communication, Noorda’s, as demonstrated by the fact that many of the logos and designs he designed have survived the visual trends of recent decades, remaining almost identical to the original versions: the signage of the Milan and New York subways, the logos of Coop, Mondadori, Touring Club and Feltrinelli are just a few examples.

The book also reveals a strong regret for a cultured Italy, open to the new, where the company directors were Enrico Mattei and Adriano Olivetti; where Milanese culture was marked by Gio Ponti’s Pirelli and Piero Bassetti’s Regione Lombardia; where architects, designers and intellectuals exchanged views with each other and with the world, in a free flow of thought and planning. According to Bob Noorda, reflection on visual design cannot elude the need to bring the culture of design back to the centre of debate, from academic lecture halls to boards of directors and even the seats of politics. After the first edition in 2009, Una vita nel segno della grafica (A Life in the Sign of Graphic Design) returns in this renewed 184-page edition, 48 of which are in colour, with a selection of the great master’s most representative works and an unpublished text by Massimo Vignelli, founder together with Noorda of the internationally renowned agency Unimark.

The book is aimed at the entire world of visual design, enthusiasts, teachers, students of graphics and design, and of course the connoisseurs of this now legendary figure.

Interview by Francesco Dondina with Bob Noorda
Book design by Bunker

13.5 × 21.5 cm
184 pages (48 full colour)
Paperback
Italian
Isbn 978-88-98030-37-8
First published April 2021

Description

You may also like…

  •  65,00

    Cesare Leonardi. L’Architettura della Vita / The Architecture of Life narrates the eclectic and interdisciplinary character of Cesare Leonardi’s research. Busy in a continuous and passionate investigation, far from notoriety despite the fact that some of his works are found in the most important museums of the world and are published on international magazines, Cesare Leonardi is the example of a life dedicated to architecture and planning. Through a flow of images, interspersed with thematic essays, his production is described: a kinetic system that has passed seamlessly from design to photography, from photography to drawing, from drawing to architecture, from architecture to sculpture.

    The book comes out on the occasion of the exhibition of the same name, organized by the Galleria Civica of Modena, from September 15, 2017 to February 4, 2018. A tribute from the city of Modena to the work of Cesare Leonardi over the course of four decades. The publication would not have been possible without the decisive contribution of the Cesare Leonardi Architect Archive, in particular thanks to the efforts of Andrea Cavani and Giulio Orsini, researchers at the Archive and curators of the catalog.

    More than 500 images including photographs, drawings, sketches and drafts show the work of Cesare Leonardi throughout his life, accompanied by texts written specifically by Veronica Bastai, Stefano Bulgarelli, Andrea Cavani, Andrea Costa, Daniele De Luigi, Eugenio Gazzola, Giancarlo Martinelli, Lucia Miodini, Giulio Orsini, Jessica Pagani, Francesco Samassa and Paola Viganò.

    Edited by Andrea Cavani & Giulio Orsini
    Book design Bunker

    23.5 × 28.5 cm
    320 pages
    More than 500 images
    Hardcover
    Italian/English
    Isbn 978-88-98030-24-8
    First published September 2017

  •  19,50

    Il tratto (The stroke) constitutes the fundamental element of the written word, whether handwritten or printed. The qualities of voids and solids are explained in this fundamental text by typographer Gerrit Noordzij.

    First published in Dutch in 1982, in English in 1985 and in a later updated edition in Italian in 2007, Il tratto presents a careful and organic synthesis of his theory of writing. The method of line drawing developed here stems from the author’s innovative contribution during his teaching period at the Academy of Fine Arts in The Hague, where fundamental concepts such as expansion and contrast took shape. They made it possible, on the one hand, to revolutionise the teaching of writing and its history and, on the other hand, to approach the Dutch typographic tradition in a concrete way. With extraordinary precision, Noordzij analyses the morphology of writing in a happy interweaving of diachronic and synchronic dimensions, while at the same time restoring its proper prominence, certainly in the field of calligraphy but also in typography and design.

    A not-to-be-missed text, now available in a new edition, to delve deeper into a figure who is still not sufficiently known in Italy, but also very influential in the international typographic panorama.

    Text and illustrations by Gerrit Noordzij
    Translation by Alessandro Colizzi

    12.5 × 19 cm
    88 pages
    Paperback
    Italian
    Isbn 978-88-98030-29-3
    First published July 2020

  •  95,00

    “So you have to know the trees to design parks; know them one by one, and also know that the design of a park is the design of a ‘becoming’, the proposal of a mechanism of transformation, growth, life and death.”
    – Franca Stagi

    The drawings in the book L’Architettura degli Alberi (The Architecture of Trees) by Cesare Leonardi and Franca Stagi represent an unsurpassed tool for the design of green areas.

    The result of a study that lasted over twenty years, the book contains the treatment of 212 tree species, drawn in scale 1:100, with and without foliage, accompanied by diagrams of the projections of shadows during the hours of the day and during the course of the seasons, tables of seasonal chromatic variation of the foliage and 393 descriptive cards for each family (53), genus (128) and species (212), with 185 particular drawings of leaves, flowers and fruits.

    A fundamental text, now available again in this renewed edition with a more up-to-date graphic design, appropriately revised, corrected and updated. Aimed at professionals, architects, landscape architects and designers, and anyone who suffers the irresistible charm of the wonderful world of trees.

    Texts by Laura Conti, Augusto Pirola and Franca Stagi
    Introduction to the new edition by Andrea Cavani and Giulio Orsini
    Original illustrations by Studio Leonardi-Stagi
    Book design Bunker

    25,5 × 38 cm
    424 pages
    Over 550 illustrations
    Hardcover
    Italian
    Isbn 978-88-98030-19-4
    First published December 2018

  •  18,00

    A good layout can certainly catch the eye, but when the details are not taken care of, reading requires too much effort and the pleasure quickly ends. In this nimble little book, Jost Hochuli, one of Switzerland’s best-known and most appreciated graphic designers, explains how to ensure the best possible experience for readers. To do so, he introduces us to the world of typographic detail or micro-typography and analyses its constituent elements one by one: letter, space between letters, word, line, line spacing and text column. These are all aspects that are often overlooked by graphic designers because they are outside the creative sphere, but on which the readability of the text depends. By means of examples and case studies, Hochuli points out problems and indicates solutions, stimulates acumen and critical sense and then invites every graphic designer to take responsibility for making decisions with consistency, common sense and sensitivity whenever the profession requires it.

    Texts by Jost Hochuli
    Editing by Massimo Gonzato
    Book design by Jost Hochuli
    Adapted Italian edition by Bunker

    12.5 × 21 cm
    68 pages
    Paperback
    Italian
    Isbn 978-88-98030-20-0
    First published May 2018

Bob Noorda. Una vita nel segno della grafica

 24,50