Discovering examples of Art Nouveau letters such as these on the former Fiori hydroelectric power station in Sarzana is a pleasure, given the relative rarity of original signs of this type.
Typography

James Clough: Signs / 2
With the disappearance of so many artistic crafts, it is only natural that we return to an appreciation of what was handmade and has survived.

James Clough: Signs / 1
In order to really appreciate the letters, we show only part of the sign of this historic shop in Modena. Looking at the word “Caffè“ we can enjoy the cheerful, eye-catching movement of that cursive, which is the same for the missing word, “Torrefazione.“