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James Clough: Signs / 3

Discovering examples of Art Nouveau letters such as these on the former Fiori hydroelectric power station in Sarzana is a pleasure, given the relative rarity of original signs of this type.


James Clough: Signs / 2

With the disappearance of so many artistic crafts, it is only natural that we return to an appreciation of what was handmade and has survived.

Insegna a Modena: "Caffè"

James Clough: Signs / 1

In order to really appreciate the letters, we show only part of the sign of this historic shop in Modena. Looking at the word “Caffè“ we can enjoy the cheerful, eye-catching movement of that cursive, which is the same for the missing word, “Torrefazione.“