Paolo Cremonesi (Milan 1964), graduated in Architecture at the Milan Polytechnic and in Psychological Sciences and Techniques at the University of Bergamo. In the 1980s he worked as an illustrator, designer and planner for contemporary art exhibitions with Cinzia Ruggeri and Raman Schlemmer. In the 1990s, he worked on industrial design and architecture at EDB Studio (Milan). From 1999 to 2008, he was art director and designer at Open Design by Rinaldo Nava. From 2007 to 2014, he was a partner with Alessandro Dal Monte at Loop-Design, a design studio dedicated to graphic communication, design and architecture for clients such as the BSH Group, Bosch, Siemens, Neff and Guggenau, Cabur, Sirecom Tappeti and Tucano. He is currently in charge of exhibition design and looks after the architectural image of the Mutty cultural space.
How many times, on the metro, on the bus, on the train, have we been caught by the people around us absorbed in their digital worlds? Are we able to discern from the use of digital devices, smartphones in the lead, what is useful to us from what penalises us? Are we really able to judge the new practices to which we have become so easily and haphazardly accustomed?
Cremonesi is an artist who expresses himself through images: with an ironic approach and light stroke, he draws people filmed in the daily routine of travelling on the metro, all magnetically attracted by their mobile phones; he shows us ourselves in the mirror, making us smile and inviting us to reflect. The phrases and names scattered throughout the book invite us to delve deeper, urge us to investigate what is behind this… ‘mobilezation’ – a neologism from mobile and mobilisation –, and accompany us as we browse through the plates of the characters, often caught in poses of unexpected plasticity and eloquence.
Dedicated to those who are sensitive to new social behaviour – such as mobilezation – and appreciate the author’s self-mocking and anything but superficial spirit, to those who love illustration and lightness.
Texts and illustrations by Paolo Cremonesi Book design by Bunker
13 × 19 cm 96 pages 45 illustrations Paperback Italian Isbn 978-88-98030-32-3 First published June 2020