Jost Hochuli (1933) is internationally known for his work as a typographer and book designer. He boasts a long teaching career in Zurich and St. Gallen, Switzerland, where he was born. His books include Book Design in Switzerland (1993), Designing Books (1996), and Jost Hochuli: Printed Matter, Mainly Books (2002). He also edited and designed ‘Typotron’ (1983-1998), a series of booklets published annually, and Ostschweiz editions (since 2000).
A good layout can certainly catch the eye, but when the details are not taken care of, reading requires too much effort and the pleasure quickly ends. In this nimble little book, Jost Hochuli, one of Switzerland’s best-known and most appreciated graphic designers, explains how to ensure the best possible experience for readers. To do so, he introduces us to the world of typographic detail or micro-typography and analyses its constituent elements one by one: letter, space between letters, word, line, line spacing and text column. These are all aspects that are often overlooked by graphic designers because they are outside the creative sphere, but on which the readability of the text depends. By means of examples and case studies, Hochuli points out problems and indicates solutions, stimulates acumen and critical sense and then invites every graphic designer to take responsibility for making decisions with consistency, common sense and sensitivity whenever the profession requires it.
Texts by Jost Hochuli Editing by Massimo Gonzato Book design by Jost Hochuli Adapted Italian edition by Bunker
12.5 × 21 cm 68 pages Paperback Italian Isbn 978-88-98030-20-0 First published May 2018