Jost Hochuli

Jost Hochuli (1933) is internationally known for his work as a typographer and book designer. He boasts a long teaching career in Zurich and St. Gallen, Switzerland, where he was born. His books include Book Design in Switzerland (1993), Designing Books (1996), and Jost Hochuli: Printed Matter, Mainly Books (2002). He also edited and designed ‘Typotron’ (1983-1998), a series of booklets published annually, and Ostschweiz editions (since 2000).

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  • -20% Off
    Original price was: € 97,90.Current price is: € 78,32.

    The freedom, detached from pre-established models, the skill of the artisans and their creativity make the Italian signs truly extraordinary. In the book L’italia Insegna, James Clough examines them from a historical-aesthetic perspective and critically illustrates the best and worst sides of this unique expression of applied art.

    Jost Hochuli, one of the best known and most appreciated Swiss graphic designers, explains in his essay Il dettaglio in tipografia, how to ensure the best possible experience for readers. To do so, he introduces us to the world of typographical detail or microtypography and analyzes one by one its constituent elements: letter, space between letters, word, space between words, line, line and column of text.

    The edition Fear, finally, through a visual narrative choral, collects the work of the international conference of typography held every year in Milan, «Letterpress Workers». The text explores the sociocultural aspects, starting with the graphic design, freely inspired by the work of the Dutch designer Willem Sandberg, who with his human and professional example has embodied the very spirit of this edition of the conference.

  •  18,00

    A good layout can certainly catch the eye, but when the details are not taken care of, reading requires too much effort and the pleasure quickly ends. In this nimble little book, Jost Hochuli, one of Switzerland’s best-known and most appreciated graphic designers, explains how to ensure the best possible experience for readers. To do so, he introduces us to the world of typographic detail or micro-typography and analyses its constituent elements one by one: letter, space between letters, word, line, line spacing and text column. These are all aspects that are often overlooked by graphic designers because they are outside the creative sphere, but on which the readability of the text depends. By means of examples and case studies, Hochuli points out problems and indicates solutions, stimulates acumen and critical sense and then invites every graphic designer to take responsibility for making decisions with consistency, common sense and sensitivity whenever the profession requires it.

    Texts by Jost Hochuli
    Editing by Massimo Gonzato
    Book design by Jost Hochuli
    Adapted Italian edition by Bunker

    12.5 × 21 cm
    68 pages
    Paperback
    Italian
    Isbn 978-88-98030-20-0
    First published May 2018