CAST stands for Cooperativa Anonima Servizi Tipografici, a digital type foundry whose ambition is not only to design fonts, but also to offer typographic services to type designers, publishers and other businesses, large and small. Services include both specific technical consultancy for typeface design and on-demand creation of customised fonts for branding. CAST has been collaborating with Lazy Dog for several years through the publication of the periodical ‘Cast it’, which combines the fruit of research in the field of typography with the practical exemplification of the typefaces produced.
“Cast it” is a publication that uses CAST fonts and deals with the history and culture of type. Issue 5 presents The Processes of Type-making, an excerpt from the first chapter of Plain Printing Types, a book written by the American scholar-printer Theodore Low De Vinne and included in his four-volume treatise The Practice of Typography (1900-1904).
The excerpt focuses on De Vinne’s summaries of electrotypes, stereotypes, printing presses and especially his analyses of typeface wear. As pointed out by Paul Shaw in his preface: “De Vinne’s account of typography, typesetting and printing is that of a large-scale commercial printer” […] “His language is lucid and easily understood by a modern reader in contrast to that of Moxon, Fournier, or even Mackellar.”
Co-produced with CAST Cooperativa Anonima Servizi Tipografici Type designers: Erasmo Ciufo, Alessandro Colizzi, Beatrice D’Agostino, Riccardo De Franceschi, Giovanni De Faccio & Lui Karner, Rafael Dietzsch, Alessio D’Ellena, Giulio Galli, Radek Lukasiewicz, Riccardo Olocco, Luciano Perondi, Leo Philp, Gianluca Sandrone, Tipiblu Preface by Paul Shaw Editing by Andrea Amato, James Clough, Massimo Gonzato, Riccardo Olocco Book design by +fortuna
16.5 × 24 cm 48 pages English Issn 2531-765 Isbn 978-88-98030-44-6 First published December 2021
“Cast it” is a publication typeset in CAST characters. Issue 4 presents Fournier’s preface to Modéles de caracteres de l’imprimerie (1742) followed by Harry Carter’s English version (1930) commented by James Mosley (1995). The preface is by Sébastien Morlighem.
In 1736, the French engraver and typefounder Fournier le jeune (1712-1768) began producing new typefaces in his foundry in Paris. Six years later, he published the type specimen book Modéles de caracteres including a “Notice to lovers of printing” that we are happy to republish. In this text, Fournier traces a history of typography by talking about his most famous colleagues who preceded him. He describes his aesthetic choices, explains his system of point measurement of typefaces and reasoning on the need to produce them in new bodies. He concludes by pledging to improve his typefaces and the quality of French printing.
Co-produced with CAST Cooperativa Anonima Servizi Tipografici Type designers: Erasmo Ciufo, Alessandro Colizzi, Giovanni De Faccio & Lui Karner, Alessio D’Ellena, Rafael Dietzsch, Giulio Galli, Riccardo Olocco, Luciano Perondi, Leo Philp, Tipiblu Preface by Sébastien Morlinghem Translation by Harry Carter (commented by James Mosley) Editing by James Clough, Massimo Gonzato, Riccardo Olocco Book design by Esterson Associates
16.5 × 24 cm 48 pages English edition (original text in French) Issn 2531-765 Isbn 978-88-98030-36-1 First published November 2020
“Cast it” is a periodical publication composed in CAST characters. Issue 3 offers the transcription of Der Schriftgiesser together with its English translation.
Der Schriftgiesser (The typefounder) is a description of the casting of typefaces included in Werkstäte der heutigen Künste oder die neue Kunsthistorie, a kind of encyclopaedia of trades, originally published in Leipzig between 1761 and 1779. The author, Johann Samuel Halle (1727-1810), was a Prussian academic and official. His description of the type production process is probably the first detailed text on the subject written in German by an author who was neither a printer nor an entrepreneur in the industry.
In 1922, the Wilhelm Woellmer type foundry in Berlin republished the text of ‘Der Schriftgiesser’ as a souvenir of the annual meeting of German type foundries. Thanks to Dan Reynolds, we now have for the first time an English translation of Halle’s text. The piece is accompanied by a preface that is also the only commentary on its contents ever published so far.
Co-produced with CAST Cooperativa Anonima Servizi Tipografici Type designers: Alessandro Colizzi, Erasmo Ciufo, Alessio D’Ellena, Giovanni de Faccio and Lui Karner, Riccardo De Franceschi, Rafael Dietzsch, Giulio Galli, Riccardo Olocco, Luciano Perondi, Leo Philp, Tipiblu Preface and translation by Dan Reynolds Editing by Massimo Gonzato, Riccardo Olocco Graphic design by Tipiblu
16.5 × 24 cm 48 pages English Edition (original text in German) Issn 2531-765 Isbn 978-88-98030-27-9 First published December 2019
“Cast it” is a publication typeset in CAST fonts. Number 2 publishes, as a sample text, the first two chapters of The printer’s grammar, a manual for typesetters written and published by John Smith in London in 1755.
As James Mosley notes in his preface, Smith often refers to Moxxon and his Mechanick exercises (1683-1684), but unlike most manuals of the time he does not rely on it. From several passages in The printer’s grammar (some of which can be found in these excerpts), it is evident that Smith had learnt his trade as a typographer in Germany and was also familiar with French and Dutch practices. In short, he was an entrepreneur and European citizen ante litteram.
CAST is a digital type foundry that shares Smith’s entrepreneurial and cosmopolitan spirit by promoting international debate on typographic issues. In addition to “Cast it”, CAST publishes articles on the science, history and culture of type on its website.
Co-produced with CAST Cooperativa Anonima Servizi Tipografici Type designers: Andrea Amato, Erasmo Ciufo, Alessio D’Ellena, Giovanni de Faccio, Riccardo De Franceschi, Rafael Dietzsch, Riccardo Olocco, Luciano Perondi Preface by James Mosley Book design by Riccardo Olocco Editing by Massimo Gonzato, Riccardo Olocco
16.5 × 24 cm 48 pages English Issn 2531-765 Isbn 978-88-98030-10-1 First published December 2017
Writing, letterforms and typefaces are part of Lazy Dog’s DNA, the name of the publishing house is there to suggest it. This is why we took up the invitation of the Cooperativa Anonima Servizi Tipografici to create “Cast it”, the annual publication that responds to two needs: to promote the history and culture of typeface together with foundry typefaces.
“Cast it” issue 1 uses the entry ‘Foundry typeface’ from the Dictionary of Arts and Crafts as a sample text to showcase CAST typefaces. This 1769 text is – as James Clough notes in the preface – the first contribution on the subject ever published in Italian.
Co-produced with CAST Cooperativa Anonima Servizi Tipografici Type designers: Erasmo Ciufo, Alessio D’Ellena, Giovanni De Faccio, Rafael Dietzsch, Riccardo Olocco, Luciano Perondi Preface by James Clough Book design by Alessio D’Ellena Editing by Massimo Gonzato, Riccardo Olocco
16.5 × 24 cm 48 pages English (original text in Italian) Issn 2531-765 Isbn 978-88-98030-05-7 First published December 2016