Bob Noorda
Bob Noorda (1927-2010) was one of the main contributors to the renewal of Italian graphic design. He was born in Amsterdam and moved to Milan in 1953. Active since the 1960s, his collaborations with the masters of ‘made in Italy’ design of the time, in a fertile and innovative environment like that of Milan, contributed to elevating the culture of graphics and design within the fervent debate between visual communication and industry of those years. There are countless projects, many prestigious, in which Noorda was a protagonist. With Massimo Vignelli, he founded Unimark, a famous agency that brought them international fame thanks to the visual identity of the Milan, São Paulo and New York subways. We owe it to Noorda, his approach and method, to introduce the concept of corporate identity in Italy and above all to have strongly emphasised the importance and centrality of design.