Signs-of-Italy_cover
€49.90

In Stock

James Clough Signs of Italy

€49.90

In Stock

Whimsical and intuitive, original, humorous, improvised, elegant: Italian signs are a mirror of Italian society. What distinguishes the most interesting Italian signs and inscriptions is the variety of original letterforms.

Before typefaces and fonts dominated the scene, there was no standardization in Italy of letterforms for commercial signs and there were no printed manuals for signwriters. This freedom and detachment from standard models of letters as well as the craftsmanship and creativity of the signmakers and designers are what make Italian signs so extraordinary.

In this book, the Italian-based British designer, teacher and writer, James Clough, examines Italian signs within a historical perspective and from many standpoints. From the ornate Tuscan style of the 19th century to the eccentric letters of Art Nouveau, from the grandiose architectural lettering of the 1930s to the exquisite surviving examples of the old signwriters, from fascist ghost signs to lettering on manhole covers, Clough points out the highs and lows of this artistic expression as he takes readers on a fascinating lettering tour of Italy.

Text and illustrations: James Clough
Cover design: Luca Barcellona
Book design: Bunker

12 × 8½”
248 pages
Over 300 photographs
Hardcover
English edition

ISBN 978-88-98030-08-8
Available from September 16th, 2015
Retail price: € 49,90

In the Press

Authors

James_Clough

James Clough

James Clough is a Londoner and he studied typographic design at the London College of Printing. He works as a designer and calligrapher in Milan where he has been living since 1971. He teaches typography and its history in several Italian and Swiss universities and has lectured in Britain and the USA. He writes for Italian and international publications including Matrix, Eye and Codex. He is co-author of Alphabets of Wood, an illustrated history of Italian wood type published by the Tipoteca Italiana in 2014.